Theses 18 / 20 TRACKING published 05 Apr 2026 · updated 06 Sept 2026 · v57

The Smiling Curve

Value is migrating to the extremes of the value chain — raw infrastructure at one end, and direct human relationships and expertise at the other. The middle (implementation, integration, generic software) is collapsing. This is the smiling curve applied to the AI transformation.

+33.1pp
Basket vs S&P 500since published — the verdict number
Basket absolute+48.9% · 5 instruments
S&P 500 same period+15.8%
Call directionBullish ↑

A bullish call is scored on performance relative to the market, not the raw tape.

InstrumentPriceTodaySince publishedvs SPY90d
DDOGDatadog 247.11 -7.2% +112.1% +96.3pp —
ARMARM Holdings 227.80 -6.9% +53.1% +37.3pp —
AAPLApple 343.46 +0.4% +32.7% +16.9pp —
ASMLASML 1641.52 -1.0% +25.9% +10.1pp —
TSMTSMC 412.61 -2.3% +20.7% +4.9pp —
SPYS&P 500 — benchmark 763.25 -1.1% +15.8% — —
Basket: The ends of the curve: upstream IP/fabs, downstream experience

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When we're wrong

2 theses are currently moving against us — Microsoft Has Lost the Plot, +41.9% since published; The SaaS Apocalypse, +50.2% since published. They stay on the board. We update priors on evidence, not on evidence we went looking for.