# NOOPS

> Real-time intelligence on the AI transformation of business and technology

NOOPS is a strategic advisory co-founded by John Allsopp and Mark Pesce, based in Sydney, Australia. It tracks the signals, patterns, and structural shifts as AI reshapes how organisations operate — from software engineering and operations to markets, strategy, and institutional design.

## Core thesis

The operational layer of software — the teams, tools, and processes that sit between writing code and running it — is dissolving. AI agents are collapsing the feedback loop between conception and implementation. NOOPS tracks this transition and its implications across industries.

## Content

- [Signals](https://noops.au/feed.html): Daily observations on the AI transformation — short-form analysis of news, research, and market developments
- [Posts](https://noops.au/posts): Long-form essays, analysis, and commentary
- [Dashboard](https://noops.au/dashboard.html): Real-time data tracking AI adoption metrics
- [Signals API](https://noops.au/api/signals/editorial): JSON feed of published editorial signals
- [Posts API](https://noops.au/api/posts/feed): JSON feed of published posts
- [Tags API](https://noops.au/api/tags): All content tags used across signals and posts
- [RSS Feed](https://noops.au/rss): Combined RSS feed of posts and signals

## Authors

- **John Allsopp** — Web pioneer, founder of Web Directions conferences, author of "A Dao of Web Design". Focuses on the technical and architectural dimensions of the AI shift.
- **Mark Pesce** — Technologist, author, futurist. Co-inventor of VRML. Focuses on the cultural, strategic, and institutional dimensions.

## Subscription tiers

- **Free**: Access to all signals and selected posts
- **Plus**: Full access to signals and most posts, newsletter
- **Pro**: Everything in Plus, plus exclusive deep analysis and research

## API access

The editorial signals ingest endpoint accepts content via bearer token authentication. Contact the authors for API access.

## Disclaimer

Not financial advice. NOOPS provides technology and market analysis for informational and educational purposes only. Nothing published by NOOPS — including signals, theses, dashboard data, or commentary — constitutes financial product advice within the meaning of the Corporations Act 2001 (Cth). NOOPS does not hold an Australian Financial Services Licence and is not authorised to provide personal or general financial product advice. We do not recommend buying, selling, or holding any financial product. Any reference to specific companies, securities, sectors, or market trends is analytical commentary, not a recommendation. You should seek independent professional advice before making any investment decision. See https://noops.au/terms.html for full terms.

## Licence

Content is copyright 2026 NOOPS Research. All rights reserved.